Yami Gautam’s “Article 370” Edges Past Vidyut Jamwal’s “Crakk” on Opening Day
Box Office Battle: Political Drama Takes the Lead
- Yami Gautam’s political drama “Article 370” opened its box office run with a collection of ₹5.75 crore on day one, surpassing Vidyut Jamwal’s action flick “Crakk,” which earned ₹4 crore.
- Both films released on Friday, February 23rd, marking Cinema Lovers Day in India, where tickets were offered at a fixed cost of ₹99 across theaters.
“Article 370” Garners Decent Start:
- Despite facing competition from “Crakk” and releasing during a promotional offer period, “Article 370” managed a decent opening day collection.
- Early estimates suggest the film’s performance could be attributed to its topical theme and Yami Gautam’s strong performance.
“Crakk” Falls Short of Expectations:
- Vidyut Jamwal’s action film “Crakk” failed to meet initial box office expectations, despite the Cinema Lovers Day promotion.
- Experts speculate that the genre and lack of major promotional campaigns might have contributed to the lower opening collection.
Cautious Optimism for Both Films:
- While “Article 370” holds a slight lead, the first-day collections for both films are considered average.
- The coming days and weekend performance will be crucial in determining their overall box office success.
Factors Affecting Performance:
- The ongoing weekdays and competition from other releases might pose challenges for both films.
- Positive word-of-mouth publicity and critical reception could influence their future collections.
Conclusion:
The opening day box office performance of “Article 370” and “Crakk” indicates a competitive landscape for new releases. While “Article 370” takes the initial lead, the coming days will reveal the true potential of both films at the box office.